About Robert Hoekman Jr
Robert Hoekman Jr is a tattooed, motorcycle-addicted, writing, drumming, making, traveling, dog-owning, experience junkie.
He is the author of Designing the Obvious (1st and 2nd edition), Designing the Moment, Web Anatomy, and Big Deal. His articles have been featured on design and business sites including Fast Company's Co.Design, Adobe, A List Apart, Peachpit, and more. He is currently a Contributing Editor for Iron & Air magazine.
Robert is a veteran user experience strategist whose extensive client list includes Adobe, MySpace, Dodge, Craftsman, American Heart Association, Seth Godin (Squidoo), Automattic, and many others.
He has spoken at web industry events all over the world, including SxSW, An Event Apart, Web App Summit, and Voices That Matter.