About Robert Hoekman Jr

Robert Hoekman Jr is a veteran User Experience strategist, consultant, and writer.

He is the author of Designing the Obvious (1st and 2nd edition), Designing the Moment, Web Anatomy, Big Deal, and The Tao of User Experience. His articles have been featured on design and business sites including Fast Company's Co.Design, A List Apart, Peachpit, Smashing Magazine, and more.

His extensive client list includes Adobe, MySpace, Dodge, Craftsman, American Heart Association, Seth Godin, WordPress.com, and many others.

He has spoken to packed rooms at web industry events all over the world, including SxSW, An Event Apart, Web App Summit, and Voices That Matter.

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