About Robert Hoekman Jr

Robert Hoekman Jr has authored several books and dozens of articles for a range of publications, including Fast Company magazine's "Co.Design" blog. He is a columnist and contributing editor for the motorcycle culture and lifestyle magazine Iron & Air (www.ironandair.com), and a regular Arts & Culture writer for Downtown Phoenix Journal (www.downtownphoenixjournal.com). He has spoken to packed rooms at dozens of events all over the world.

Robert's talents for questioning and challenging conventional wisdom have earned him success in a myriad of professional interests, including design, product strategy consulting, freelance writing, editing, and public speaking. As a veteran of the web industry, he was among the few who preached and practiced the fledgling profession of User Experience before it became a household term, and is considered by many to have written several of the profession's defining guidebooks. He has an undying drive to chase what he loves, a knack for asking the questions that will get him in the door, and a relentless devotion to understanding, accuracy, and quality.

He is a lifelong drummer, and has a passion for psychology, metalwork, and—as his Dutch lineage would require—building furniture. He lives in downtown Phoenix, Arizona with his partner Jodi and their two large dogs, Max and Daisy.

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