User experience evaluation

I've performed UX reviews for most of my clients, either on their own or as part of larger strategy and design projects. Here's a quick look at my favorite one.

Automattic: WordPress.com homepage

In 2007, I ran a workshop for Automattic, during which we made a small change to the WordPress.com homepage. Automattic's designer (coincidentally, also named Matt) coded it in four hours, launched an A/B test, and ran it for one week. When the week was up, the new design was the clear winner.

On the first full day with the revised design in place, the site's conversion rate went up to 12% and 14% for new members and new bloggers.

A week later, it hit an astounding 25%. And it stayed there.

Previous clients

• Bloomfire
• Automattic
• The Princeton Review
• My Space
• Squidoo (Seth Godin)

And many more.

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