Just got the news that I’ll be speaking about the concepts covered in my up-and-coming book, “Designing the Obvious”, at FlashForward 2006 in Austin, TX.

The session (and the book) is about the character traits of great Web-based software and how to achieve them. If you’re headed to FlashForward in September, be sure to check it out, and feel free to stop me in the halls to chat!