Have you ever noticed that the things with the most hype usually have the least substance? Jurassic Park was like this for me. I know, I know - tons of people love that movie - but for me, it wasn’t nearly worth the hype. Lackluster acting, drama for drama’s sake, weak character development - the list goes on. But this isn’t about Jurassic Park, it’s about Jurassic Park Syndrome.
Hype doesn’t last. It’s good for some key initial sales, but if the product being hyped doesn’t back up the buzz with some serious substance, the hype dies down, people start seeing the truth (and talking about it), and then you’re cooked. Done. Finito.
The problem is that nothing is popular until your friends tell you its popular. So, nothing gets popular until it’s popular enough to get your friends’ attention. How the heck do you get around that?
Tell your story - a good, honest story. Let your popularity grow organically. You’ll get less of those “key initial sales”, but you’ll get a lot more of those “key long-term sales”. You know, the ones that keep you in business.