ideas worth stealingIgnoring users at SxSW
Mark Schraad (AOL Marketplace), Sarah Bloomer (Sarah Bloomer and Co.), Christine Wodtke (Boxes & Arrows, Cuccina Media), and myself discussed Why We Should Ignore Users in an almost-booked-solid panel session in the big room at SxSW yesterday. We talked about the merits of user research, creating personas and scenarios, and we talked to audience members about their concerns with various approaches. Audience members were also given red and green cards they could hold up to agree or disagree with panelists as we spoke.
It was quite a lot of fun, and I’m really happy (and surprised and impressed) that so many people managed to make it to a panel at 10am after a Saturday night on Sixth Street in Austin, TX.
There are a few typos in this partially-complete transcript from Fixin’ Supper, but the panel ran for an hour, so I’m amazed someone was able to make as few typing mistakes as FS did. (Thanks, FS!)
If I see a podcast for the panel, I’ll offer it up on the blog as well.
Posted by Robert on March 12th, 2007
2 comments
Hey, maybe if[when] there’s another Web bust, I can train as a court reporter.
Thanks for the link. It was a really great session, lots to think about as we always try to improve our process. I’ll be picking up your book, too!
Court reporting could certainly be an option. I may consider it myself.
Thanks again for the transcription - I’m glad you enjoyed the panel and I hope you enjoy the book as well!