ideas worth stealingSave $100 on the Voices That Matter conference
If you haven’t yet decided to go to the “Voices That Matter” conference, I offer you a discount code, good for $100 off the cost of registration.
Just enter “WD-HOEK” as the priority code while registering.
Thanks to the folks at New Riders for offering this up.
Posted by Robert on July 17th, 2007
one comment
Hi, Robert –
Thanks for adding this post and link.
I thought it would be helpful to show folks the description of the talk you are giving at the Conference. Can’t wait to see you in San Fran!!
Redefining User-Centered Design
Robert Hoekman, Interaction Designer and Usability Specialist
Traditional user-centered design isn’t right for Web 2.0, much less Web 3.0 and beyond. In this session, get ready to argue as Robert Hoekman, Jr., author of Designing the Obvious, tries to reshape your design workflow. He’ll discuss why you should question the almighty persona, how designing to support an activity instead of an audience puts you in the driver’s seat, how to establish product requirements and designs at lightning speed, and how the new rules of user-centered design will turn your next project into a fast and efficient resounding success.
http://www.voicesthatmatter.com/webdesign2007/wdsessions.html#userdesign