There’s a difference between the Rolling Stones and a Rolling Stones cover band, and we all know what it is.
When you copy a great product instead of create one of your own, you’ve already lost a big chunk of what makes a great user experience.
Namely, the anticipation, surprise, and joy a person has when experiencing a great product for the first time.
Apple has a cult-like following because they put out great stuff reliably, not simply in response to someone else’s innovation. And they solve problems in really compelling ways, not just by stealing ideas from different places and hodge-podging them together. Because of this, Apple’s new releases are welcomed with much anticipation, excitement, blog posts, rumors, and everything else most companies wish they could achieve. All of this is part of the Apple experience.
Sony, Motorola, and others can’t create a true iPhone challenger without first doing what Apple did - not literally, but in spirit. You have to take a fresh look at the problems with cell phone interfaces, and come up with something that solves them in an amazing way. Then you have to follow through, 100%, to make every last detail of your phone superior to all the others. You can’t just design something that looks and works similarly to the iPhone and expect it to do well. The market doesn’t like copycats - it likes the real thing.
To earn the same response and respect that innovators earn, you have to create something just as great or better that solves the problem in a completely different way. You have to earn your own user experience points by doing something new and brilliant, that has a real chance of capturing the attention of the market.
Throw out the copycat notebook. Solve problems in your own way instead of rehashing someone else’s great work.