So many gift experiences these days involve buying something online and shipping it straight to the recipient, without ever touching it with your own hands or seeing with your own eyes what is being delivered.

So when I got an email this morning from the cool cats at Media Temple advertising a gift card for web hosting, I was pleasantly surprised to see this image:

What a fantastic way to let customers know what will be delivered! Not only do I feel more confident about the recipient’s experience, but because of the “little extra” MT put into the email, I feel much more inclined to make the purchase in the first place.

Once again, smart design results in increased customer loyalty.

Posted by Robert on December 6th, 2007