“I am a child of fire
I am a lion
I have desires
And I was born inside the sun this morning”
— Hanging Tree, by Adam Duritz (Counting Crows)

We all want to feel this way. We want to believe we’re the best at whatever it is we’re doing. We want to feel brilliant. Beautiful. Passionate. Alive. Bigger than alive.

Funny thing. So do our users. And our job is to help them feel that way.

Posted by Robert on April 22nd, 2008