Have you ever wondered how the Web teams behind the most popular sites get so many people to sign up for their products and services? After all, there are boatloads of great applications out there. How does someone choose one over another?

To answer this question, I wrote 5 posts for the Peachpit Commons blog, all of which were posted last week, about the 5 elements of great signup experiences.

(You can probably get through the whole series in 20 minutes, so don’t worry about losing your afternoon.)

Read them here:

• Part 1: the value proposition
• Part 2: the investment breakdown
• Part 3: the call to action
• Part 4: the blank slate
• Part 5: the signup form

Posted by Robert on June 16th, 2008